Navitas provides entry through its Global Student Success Program (GSSP). The Undergraduate University of Massachusetts Boston Navitas GSSP is the first year of a bachelor’s degree at the University of Massachusetts Boston. The Undergraduate University of Massachusetts Boston Navitas GSSP consists of academic four-credit courses and skill-development courses and provides a bridge from students’ high school experience to studying for a university degree in the United States. Students who successfully complete the University of Massachusetts Boston Navitas GSSP, they will progress directly into the second year of their undergraduate degree program.

UMASS Boston Bachelor of Science - Management - Marketing:

The College of Management (CM) offers a bachelor of science in management (BSM) degree with a full range of management courses and management concentrations that prepare students for specific management responsibilities. The program is built on a solid foundation in the arts and humanities achieved by completing CM's general education requirements.

Coursework and a whole array of student resources help undergraduate students develop the communication, presentation, and analytical skills required by contemporary managers. More specific, professional development is available through various student activities as well as the career services offered by the College of Management. Students in the BSM program are required to participate in the Management Achievement Program (MAP), a co-curricular program designed to prepare them for their role as management professionals.

The purpose of marketing is to find and keep customers. Employers in today’s economic environment actively seek competent, committed individuals for a variety of upwardly mobile careers in the field of marketing. The marketing concentration provides students with an in-depth understanding of the most current thinking and practices in strategic marketing techniques along with the analytical, communication, and computer skills their employers expect.

Graduates are employed in retailing, sales, service marketing, marketing research and database management, advertising, promotion, product management, brand management, customer relations, and direct and electronic marketing.