Aim

In addition to the basic and primary purpose of preparing its students for education and research positions in academic institutions, the Business Administration Doctorate Program-Marketing Field aims to add new knowledge and experiences to the academic literature by teaching the doctoral student solid, theoretical knowledge and effective research methods in the field of marketing they have chosen. In addition, it is to provide research and academic studies within the scope of problems that will provide new openings to the business world.

Structure of the Program

In order to graduate from the Business Administration Doctorate Program - Marketing, it is necessary to be successful in the written and oral exams to be taken following the completion of ten courses. The thesis to be prepared after the doctorate must be completely original. It is expected that the doctoral thesis to be prepared will bring innovation to science, develop a scientific method or have one of the qualifications to apply a known method in a new and different field.

The completion time of doctoral courses is four semesters. There are nine compulsory electives in the program. Students who successfully complete a total of ten courses are entitled to take the doctoral qualifying exam. Students who successfully complete the proficiency exam consisting of written and oral stages are entitled to write a doctoral thesis.